What Is Human Design (and Why Does It Matter in Business?)
I'm writing this from the backyard of an Airbnb in Oklahoma—because why not? It’s too nice to be inside, and to be honest, that’s kind of the whole point of this post. Life doesn’t have to follow the script. Neither does your business.
That’s why I’m kicking off a new series on Human Design + Business—a place where I see my work naturally heading, and something I’m excited to finally share more publicly.
I work with a lot of small business owners, and here’s what I’ve realized:
Most of my marketing consulting sessions turn into therapy sessions.
Why?
Because when you run your own business, you are the business. And any growth your business goes through? You’ll go through it too.
Enter: Human Design.
Wait, What Even Is Human Design?
Human Design is a system based on your birth time, location, and date. It merges astrology, the chakras, Kabbalah, and the Chinese I Ching wheel into a map of how your energy works—psychologically, emotionally, energetically.
Yeah, it sounds a little out there. The guy who created it (Ra Uru Hu) literally downloaded the system in a mystical moment in Ibiza in 1987.
But stay with me.
Like any system—whether it’s astrology, Myers-Briggs, or Enneagram—Human Design is a tool. You take what resonates and leave the rest.
What makes it different is that it highlights both your conscious and unconscious strengths, the ways you naturally operate, and how you're wired to move through the world. No multiple-choice quiz. No second-guessing who you “think” you are.
Why It Matters in Business
Once I learned my own design (I’m a Projector, btw), it was like someone handed me the manual I never knew I needed. Suddenly things made sense.
Here’s what changed for me—and what it can change for you too:
1. Increased Productivity
Projectors are designed to see processes, optimize them, and get things done efficiently—not grind for 12 hours a day. I stopped forcing hustle and started honoring my flow. I now get more done in 4 hours than I used to in 8 (without the burnout). That’s not magic. That’s alignment.
2. Greater Satisfaction
So many people are burned out because they’re trying to fit into systems that weren’t designed for them. When you start operating with your energy instead of against it, things feel less overwhelming. More fulfilling. More sustainable. Like success finally feels good, not just impressive on paper.
3. Better Decision-Making
Human Design teaches you how to make decisions using your authority—your unique internal guidance system. And spoiler: it’s never in your head. Whether it’s your gut, intuition, or emotional clarity, your body already knows what’s right. Once I stopped trying to logic my way through every decision, everything sped up.
But Isn’t Business Strategy One-Size-Fits-All?
Short answer? Nope.
Long answer? F*ck no.
The internet is full of “proven” strategies:
Post 5x a day.
Use this exact funnel.
Make 10k in 10 days.
But here’s the thing—what works for a Manifestor won’t work for a Projector. What works for a Generator might completely drain a Reflector.
Your energy matters. Your design matters. That’s why copy-paste marketing strategies often fall flat. It’s not because you failed. It’s because they weren’t built for you in the first place.
This Is Exactly Why I Created ClubHAUS
If this is resonating, I want you to know I’ve built something just for you.
ClubHAUS is my new membership that combines marketing strategy + human design. Because those two things should never be separate.
You get:
A 12-week deep dive course to build your marketing strategy
Monthly expert workshops
Monthly “ask me anything” calls
Three 1:1 Human Design sessions throughout the year
And support to align your business with your energy
This is for the folks who want their business to feel good—not just successful.
I’m capping it at 10 people to start so I can really test and refine it.
If you’re curious, DM me on Instagram @christinaamhunt, or check out hausvonalbe.com for all the details.
Here’s to doing business your way.
Here’s to alignment.
Here’s to ease.
— Christina