Building brands
that feel as good
as they perform.
15 years building the emotional relationship between brands and their people — across four continents, from global agencies to founder-led startups.
Scroll to exploreStrategy that starts with people.
I build brands that create genuine belonging — through content strategy, community programming, Human Design, and the kind of in-person experiences people talk about for months afterward.
I've done this at Under Armour, Kit and Ace, Carat, BOOM Cycle, and Soul Circus. I do it now through HAUS — and for the brands I choose to work with.
I don't do execution. I do the thinking, the strategy, and the vision that makes execution possible.
Brand Strategy
Positioning, messaging, content pillars, and the strategic foundation that makes everything else coherent.
Community Building
In-person programming, brand ambassador networks, partnership strategy, and the kind of experiences that turn audiences into advocates.
Human Design for Business
A 1:1 session that maps how you're uniquely wired to work, decide, and show up. The inside-out approach made personal.
The Work.
Fifteen years. Four continents. One consistent belief: the best strategy starts with people.
The Situation
Kit and Ace was a Canadian technical luxury brand entering one of the world's most competitive retail markets. They needed a brand community built from zero — in London, where nobody knew the name.
The Approach
Built genuine relationships across West London's fitness, wellness, and lifestyle scene. Held 53 influencer and community meetings ahead of the Covent Garden launch. Created a proprietary Brand ROI Tracker to measure brand activity against footfall and sales week over week. Built a full calendar of speaker events, discovery sessions, and brand experiences that kept people coming back long after opening day.
The Result
250-person opening event with over £5,000 in sales on day one. Brand-led activity drove an estimated 17% of UK retail traffic and more than £50,000 in incremental sales. 16–18% of total showroom footfall attributed to brand programming each quarter.
The Situation
BOOM Cycle was London's fastest growing boutique fitness brand — ambitious, young, and ready to scale. They needed a marketing director who could build the strategy and the culture simultaneously.
The Approach
Built and owned all marketing strategy, campaign management, CRM, social media, brand ambassador programming, and B2B and B2C sales. Created community partnerships, events, and brand experiences that turned members into advocates. Stayed relentlessly focused on the numbers without losing the human element that made BOOM worth talking about.
The Result
+51% customer growth. +24% occupancy. +30% growth month over month for six consecutive months. Voted one of Britain's Coolest Brands by the independent CoolBrands firm.
The Situation
A retail e-commerce brand needing a strategy to drive consistent, conversion-focused traffic across multiple paid channels while building out lifecycle marketing for long-term growth.
The Approach
Directed $500K+ in ad spend across Meta, Google, TikTok, and Pinterest. Built and managed Klaviyo email marketing for lifecycle and retention. Managed SEO strategy for sustainable organic traffic. Ran Pinterest as an always-on discovery channel.
The Result
Campaign work featured in an official TikTok Business case study for its conversion-focused approach. Contributed to portfolio-wide results of 1.2M+ annual clicks and 23K+ purchases generated annually.
The Situation
My own brand. Built from nothing in 2026 to prove the inside-out approach works — and to create the kind of community I wanted to be part of.
The Approach
Built a content strategy, a lead magnet, an Instagram presence, a Human Design workshop, and a curated supper club series from the ground up. Every piece rooted in the belief that business growth is personal growth and that the best brands make people feel like they belong.
The Result
Press Pause delivering to a growing audience via ManyChat. Yoga West workshop fully booked. Supper club launching Fall 2026. A living proof of concept for everything I help other brands build.
Not sure where to start?
Press Pause is a free guide for anyone who's lost in the noise. Four parts. No tactics. No frameworks. Just space to hear what you already know.
Get Press Pause — FreeTwo ways to go further.
Human Design
Think of it as astrology on steroids.
A 1:1 Human Design reading is a 60 minute session that maps how you're uniquely wired — your energy type, your decision making authority, and why doing it everyone else's way has been so exhausting.
You'll leave with your personalized 55 page Human Design guide and a clarity that tends to feel less like learning something new and more like finally having words for something you've always known.
Book a ReadingYoga with Christina
Come move. Come breathe. Come back to yourself.
Thursday evenings at TUPP in American Canyon.
--> Hi. I'm
Christina Hunt.
I've spent 15 years at the intersection of brand strategy, community building, and the belief that the best marketing doesn't feel like marketing — it feels like belonging.
I've built brand communities at Kit and Ace in London, grown boutique fitness brands in one of the world's most competitive markets, directed strategy for global festivals across four continents, and consulted for founders across the US and UK.
Now I do that work through HAUS — and I'm actively looking for the right brand to do it with full time.
I'm available for senior brand and community strategy roles — remote or hybrid to San Francisco — with brands that have the vision, the values, and the budget to build something that lasts.
Let's build something that lasts.
Whether you're a founder finding your way back to yourself or a brand ready to build real community — you're in the right place.