"Christina Albe of Haus von Albe advises other marketers to pinpoint where potential customers are in the “sales funnel,” and then target accordingly. “Be aware of your customer journey,” she says. “You cannot jump into paid ads thinking people will see an ad once and buy your product – that’s not how it works. Bring the sales funnel into your paid ads – start with a Traffic ad as it’ll accomplish both brand awareness and driving traffic to your website.”    Albe also recommends remarketing, or targeting the visitors your ads bring to your website who haven’t made a purchase: “Take advantage of the traffic you’re sending to your website to retarget them with other ads – whether that’s lead generation or conversion.” Christina Albe, Haus von Albe"

"Christina Albe of Haus von Albe advises other marketers to pinpoint where potential customers are in the “sales funnel,” and then target accordingly. “Be aware of your customer journey,” she says. “You cannot jump into paid ads thinking people will see an ad once and buy your product – that’s not how it works. Bring the sales funnel into your paid ads – start with a Traffic ad as it’ll accomplish both brand awareness and driving traffic to your website.”

Albe also recommends remarketing, or targeting the visitors your ads bring to your website who haven’t made a purchase: “Take advantage of the traffic you’re sending to your website to retarget them with other ads – whether that’s lead generation or conversion.” Christina Albe, Haus von Albe"

“Our respondents also note that you should measure engagement on every social channel you use. “You can track engagement on Facebook, Instagram, Twitter, Pinterest—any channel where people can like or comment on your posts,” says Christina Albe of  Haus von Albe .”

“Our respondents also note that you should measure engagement on every social channel you use. “You can track engagement on Facebook, Instagram, Twitter, Pinterest—any channel where people can like or comment on your posts,” says Christina Albe of Haus von Albe.”

Understand the difference between horizontal and vertical scaling.  "If you've found a campaign that's working there are two ways to scale -- horizontally or vertically.  Horizontally, meaning expanding the target group -- and the budget relative to the size of the target group -- via lookalike audiences, expanded detailed targeting, etc.  Vertically, meaning pumping more budget into the campaign. The more budget, the better the results -- because you're more likely to win auctions and get that valuable impression, click or other desired KPI." -- Christina Albe,   Haus von Albe

Understand the difference between horizontal and vertical scaling.

"If you've found a campaign that's working there are two ways to scale -- horizontally or vertically.

Horizontally, meaning expanding the target group -- and the budget relative to the size of the target group -- via lookalike audiences, expanded detailed targeting, etc.

Vertically, meaning pumping more budget into the campaign. The more budget, the better the results -- because you're more likely to win auctions and get that valuable impression, click or other desired KPI." -- Christina Albe, Haus von Albe

'Using Pop Ups to Expand Internationally' Appear Here

'Using Pop Ups to Expand Internationally' Appear Here

'Fashion & Food: A winning partnership' Appear Here

'Fashion & Food: A winning partnership' Appear Here

'Is this the biggest threat to the gym sector?' The Fitness Network

'Is this the biggest threat to the gym sector?' The Fitness Network